Job Title: Communications & Marketing Manager
Part time (4 days a week)
Salary subject to experience
Purpose
The Communications & Marketing Manager plays a key role in shaping the Gallery’s public profile, audience engagement, and commercial reach.
The role is responsible for developing digital content and managing all public communications, delivering strategic marketing and implementing effective, measurable campaigns that increase the visibility of the Gallery, support commercial objectives, expand audiences, and promote exhibitions, events, fairs, and wider programme activity.
Core areas of responsibility:
- Communications: website, newsletter and social media
- Content creation: social media assets, video teasers, exhibition walkthroughs
- Website management
- Manage external agencies
- Brand oversight
Accountabilities
Communications
- Newsletters: Design and schedule newsletters, announcements, and direct marketing across all gallery activities in a timely and consistent manner
- Social media: manage Instagram/Youtube channels, including content creation, scheduling, and campaign delivery across exhibitions, fairs, and events
- Liaise with gallery team, artists’ studios and institutions to obtain marketing materials
- Manage external PR and content agencies
- Data analysis: report on website/social media engagement using relevant tools and data, providing insights and recommendations for improvement
Content creation
- Video production: create/manage production of video content and assets, including teasers, exhibition walkthroughs, and artists talks, for social channels, website and sales materials
- Coordinate external videographer and photographer for exhibitions, fairs, and events
Website
- Manage website across News, Media, Events pages for both gallery locations
- Ensure the website remains current and aligned with gallery programming, institutional exhibitions and external solo/ group exhibitions on case-by-case basis
- Support and manage project-based website development as required
Written content
- Adapt and tailor copy as provided with resources from Exhibitions Team and individual research for different platforms, including newsletters, website, video content and social media
- Format press releases provided by the Exhibitions Team for distribution
Brand oversight
- Internal brand ambassador, ensuring that all gallery communications and materials adhere to its brand guidelines, maximising the consistent visibility of the gallery’s brand across all media
Key performance indicators
- Website consistently up to date and reflective of current exhibitions and gallery activity
- Dynamic and effective content creation (written and audio-visual)
- Growth in social media following and engagement
- Consistent application of gallery brand across all platforms
- Effective budget management and evidence of value for money across communications activity
Skills and experience
- 2 to 5 years’ experience in an equivalent role
- Excellent copy-writing skills and knowledge of contemporary art
- Strong digital and IT skills, proficient across a range of platforms and programmes with ability to use, create and edit digital media (e.g. Adobe Suite/Canva)
- Thorough understanding of digital media platforms (e.g. Instagram/Meta/paid media) and audience growth to develop targeted campaigns
- Outstanding sense of initiative and ability to generate effective and creative marketing ideas, further informed by a data-driven approach
- Highly organised, process-driven approach with strong attention to detail
- Ability to work independently while contributing effectively as part of a team
- Strong knowledge of the industry
Applicants for this role will be expected to show previous experience of working across the key duties and responsibilities outlined above.
The role requires working Saturdays on a rotational basis.
To apply, please click the button below or send your CV and cover letter to office@edelassanti.com.
